Research: Dead Rising 2 trailer

STRENGTHS:
* The 'Zombie' idea is simple to recreate
* Photographs, camera angles and character types are also easy to process
* Comedy, if done right, could really add to the audiences appeal of the trailer
* The stories principle is basically portrayed in the trailer, suggesting it's not a hugley plot driven game

LIMITATIONS:
* The 'Zombie' idea is done a lot by students because of how easy it is
* The death scenes + involvement of weapons would be incredibly difficult
* Lots of 'AI' + extras to plan, organise and make-up, which I won't have the time for

GENRE:
Another game that can be placed into the category of survival horror, but this time with the added feature of zombies and fully customizable combat systems. Gamers can use typical everyday objects to fend off the horde as they go about their business, or they can craft two things together to make the ultimate weapon, these can range from combinations of motorbikes and chainsaws and even shotguns and rakes. Also in the third-person perspective, the camera is set behind Chuck Greene, a charming and hilarious protagonist to reflect comedy into a game that could otherwise be seen as a horrific tragedy. With the success of other 'Zombie' based games such as 'Left 4 Dead' and 'Resident Evil', the genre surrounding this game is at its most popular, making the release of this game perfect for the current buying market.

AUDIENCE:
Another '18+' down to its graphic violence and language, the game appeals to horror, comedy and previous fans of the prequel. Also with a concept that has been seen in many previous titles, the audience demographic for survival/zombie games has not seen a decrease in gross sales. With an ingenious marketing scheme including a pre-released demo that can be playable for up to 3 hours, as well as featuring replica gameplay elements and fully moddable weapons, fans of the game were able to really get to grips with the game before it was even released. This also works perfectly for the developers and publishers as it can see how popular a game could potentially be and tune the advertising campaign so not to over spend their budget.

NARRATIVE:
Though the basic premise of the game is survive throughout the zombie apocalypse, a new sense of urgency is now present in the game as you must also look after your little girl, who has been bitten by a zombie and the only way to stop her mutating is to find and give her Zombrex every couple of hours, on PRECISE timings. It's set 5 years after it's predecessor, so old fans won't see much in the change of appearance or character development, but now the protagonist is found in the fictional setting of Fortune City, a replica of Las Vegas. This continuation of theme and character archetypes gives the audience a sense of recollection, which under any normal circumstance would drive them back into stores to pick up the sequel. As prementioned, the use of comedy eases the horror of the game, so much so that in fact hilarity and sheer entertainment can be derived from situations of mass murder or brutal torture.