Research: Battlefield Bad Company 2 trailer

STRENGTHS:
* Use of 'people' and 'real action' could be created, if not as well as in the trailer but similarly
* Gorgeous location and fluent cuts, constant continuity
* F-P view, could be made possible
* Amazing and majestic background score, ambient sounds allow for deep atmosphere

LIMITATIONS:
* Impossible style and genre for me to produce (helicopter, explosions, warfare)
* Hardly explanation to the game, just the title and the graphics/concept

GENRE:
The genre of this game is a FPS (First Person Shooter) based solely around warfare, with an intricate campaign as well as a squad-based and tactical online multiplayer mode. The graphics are impeccable and have been described as the 'best video game graphics to date', along with its impressive map scale and serene environments. The campaign takes place behind enemy lines in Russia where your squad is infiltrating and securing Scalar weapon devices, and without a doubt the game is an explosive and action thrilling adventure from start to finish.

AUDIENCE:
Since its release in March 2010, the game has shipped over 5 million copies worldwide and has quickly challenged previous fans of ANY online shooter ever made. With it's 'near-photo realistic' graphics and an atmosphere of rewarding for pure skill instead of luck, the game has sparked a lot of attention in the eyes of former warfare shooter fans of Call of Duty: Modern Warfare 2. This kind of publicity has in fact potentially gained more popularity for the title as gamers are willing to experiment and find out their own opinion on the true champion of online warfare. This type of marketing campaign is second to none as it's comparison to another game, especially the most popular game EVER made as it sold over 4.7 millions copies in it's first 24 hours of release, has definitely helped the title to achieve maximum publicity. So for me to aim my game of the 'back side' of another would theoretically could an advertising campaign that would draw the focus of players of an old, popular and familiar game onto my own.

NARRATIVE:
The plot is based around a combination of intense and gripping 'stealth' as you sneak behind enemy lines to infiltrate their information, along with an incredible infusion of strategic and erratic warfare. Using a combination of weapons, gadgets and vehicles, the gamer is thrown all over Russia in an attempt to stop Scalar weapons from recreating a Tsunami able to kill millions and millions of civilians. The game is fast paced and action filled, a concept I want to have in my advertisement as this type of game is most popular to hardcore gamers, so I can attract more of my preferred demographic. The use of 'fast paced' styles will also aid me in the trailer I make, as I won't be able to create animations for a game so I will need to use real people. By using fast cuts and unsteady handy-cams I can make a human look less real by eliminating the steady focus and recognition.